Unlocking Customer Value: Zero Copy Data Sharing in Consumer Goods & Retail

Featuring

  • Salesforce
  • Google Cloud

About This Webinar

Learn how companies can use zero-copy technology with Data Cloud and Google Cloud's BigQuery to eliminate complexity, deliver rich and personalized customer experiences and even use it to ground their AI agents in Agentforce with data from across both platforms.

Join us for an enlightening session delving into the seamless integration of Salesforce Data Cloud and Google Cloud's BigQuery. Through a series of industry-specific, real-world examples and expert analysis, participants will discover the transformative potential of zero copy technology. Learn how this innovative approach breaks down data silos and streamlines cumbersome ETL processes, empowering organizations to consolidate customer and business data effortlessly. Gain insights into leveraging this unified data to craft personalized customer experiences, thereby fostering growth and maximizing lifetime value.

  1. Mackenzie Putici

    Host Mackenzie Putici Webinar Moderator Future B2B

  2. Kuber Sharma

    Featuring Kuber Sharma Director, PMM Salesforce

  3. Bertrand Gouffault

    Featuring Bertrand Gouffault Principal, Solution Engineering Salesforce

  4. Jeff Johnson

    Featuring Jeff Johnson Senior Staff Software Engineer Google

What You'll Learn

  1. Benefit from effortlessly sharing data across Salesforce and BigQuery for richer consumer goods and retail analytics.
  2. Simplify data access and break free from data silos to enrich customer data with unified customer profiles. Gain deeper insights and fuel smarter business decisions.
  3. Simplify data access training through unified customer profiles across BigQuery and Salesforce. Empower your team to leverage customer data effectively.
  4. Use the existing integration between Data Cloud and BigQuery to ground AI agents in Agentforce data from both platforms for higher levels of trust and accuracy in responses.