The Next Era of Convergence: What Drives Bundling Adoption and Customer Lifetime Value
About This Webinar
The convergence landscape is shifting, and the traditional playbook no longer tells the whole story. For years, providers have competed on price, promotions, and network performance. Those fundamentals still matter. But they no longer fully explain why adoption stays where it does, or what will define the leaders in the next phase of growth. Today, only 22% of consumers bundle their home internet and wireless services. That number says less about market appetite and more about how consumers weigh confidence, trust, and value before they commit.
On September 15, join a candid, peer-level discussion with Eduardo Arthur of Assurant, Dimitry Cohen of Xfinity, and Giovanni De Choudens of Spectrum. Drawing on new consumer research and firsthand operator experience, they'll examine where the next wave of convergence growth will come from, and what it takes to earn it. This is a strategic conversation for leaders shaping product, customer experience, and growth agendas. It's also a chance to pressure-test your own thinking against fresh insight and the real-world perspective of those actively navigating what's next.
What You'll Learn
- Where the greatest opportunities for convergence growth exist today.
- What's augmenting price and performance as differentiators, and why a broader set of factors increasingly shapes which providers win.
- How trust and perceived value influence a consumer's willingness to deepen a provider relationship.
- When customers become most receptive to bundled offers, and how leading providers show up at those moments.
- What separates the next generation of convergence leaders from those still relying on the traditional playbook.
Speakers
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Jess Steinbach Webinar Moderator Future B2B
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Eduardo Arthur Senior Vice President, MSO Broadband Solutions Assurant
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Dimitry Cohen Vice President, Converged Ecosystems Xfinity
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Giovanni De Choudens Group Vice President, Mobile Products Spectrum
