Special Webinar Event A Masterclass in Going Agentic - From Vision to Value Across Core Life Sciences Commercial Processes
Featuring
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How life sciences leaders are building the agentic enterprise to deliver measurable commercial impact—now, not someday
Life sciences leaders are under pressure to deliver more intelligent, connected, and human customer engagement—while navigating rapid scientific, technological, and organizational change. AI is reshaping how decisions are made and how trust is formed, but value isn't unlocked by adding more technology. It requires reinventing how work actually gets done, enabled by an AI-ready digital core, strong data foundations, and teams that are skilled and ready to work differently.
Drawing on real delivery experience, Salesforce and Accenture will explore why the agentic enterprise matters, the mindset and operating model shifts leaders must make, what it takes to build the right digital core and data readiness, and how to ensure your people and talent are prepared to embrace new ways of working.
Then we'll move from vision to execution, walking through core life sciences business processes that materially improve when they are redesigned for an agentic world—reducing friction, improving decision-making, and giving teams more time to focus on what matters most.
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Host Jess Steinbach Webinar Moderator, Future B2B
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Featuring Krysten Musich VP of Healthcare and Life Sciences Industries & Go To Market, Salesforce
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Featuring Lauren Hsu Managing Director, Life Sciences, CRM Center of Excellence, Accenture
This masterclass in going agentic is for leaders who want to understand:
- Why agentic AI is a strategic imperative
- How to prepare your digital core, data, and talent to operate differently
- Where to start—with concrete business processes to reinvent first