Holiday shoppers aren't opting out. They're just shopping differently.

Economic uncertainty, persistent price pressure, and tougher trade-offs are reshaping the 2026 holiday season. Consumers still plan to celebrate, but they are becoming more deliberate about what they buy, when they buy, and how they find value.

Join Shikha Jain, Lead Partner and Head of Consumer, North America at Simon-Kucher, for a timely discussion on the holiday consumer mindset, what retailers can expect, and how they can respond this holiday season. Simon-Kucher is the global commercial growth and pricing consultancy.

The program will reference Simon-Kucher's 8th Annual Holiday Shopping Report which analyzed holiday retail market patterns through a nationally representative survey of 1,500 US adult consumers conducted in August. It examined how tighter budgets, heightened deal-seeking, and the growing influence of AI and social platforms are reshaping the path to purchase, and what retailers and brands can do about it.

Attendees will leave with a clearer understanding of the value-conscious consumer and the strategies retailers and brands can use to capture sales in a cautious, value-driven environment.